Stamp Out Hunger Partner 2010

Media 101

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Customizable Press Release

[INSERT LOGO(S) HERE]

Contact: [INSERT CONTACT HERE]
[XXX XXX-XXX]
[E MAIL ADDRESS]

 

[INSERT CITY] LETTER CARRIERS TO HELP
STAMP OUT HUNGER! ON MAY 8
Nation’s Largest One-Day Food Drive Helps The
Increasing Number of Americans Struggling with Hunger

 

[INSERT CITY, ST] (MONTH XX, 2010) – On Saturday, May 8, [Insert City] letter carriers will again help Stamp Out Hunger! across America with your help in order to provide assistance to the rapidly increasing number of Americans who are struggling with hunger.  

Now in its 18th year, the Stamp Out Hunger! effort is the nation’s largest single-day food drive.  In 2010, drive organizers hope to exceed last year’s record-setting total of 73.4 million pounds of donated food, as well as surpass one billion pounds of food collected over the history of the drive.

Supporting the drive this year are Campbell Soup Company, the U.S. Postal Service, Feeding America, Valpak, the National Rural Letter Carriers’ Association, the AFL-CIO and United Way Worldwide.

To help Stamp Out Hunger! in [Insert City] this year, simply leave a sturdy bag containing non-perishable foods, like canned soup, canned vegetables, pasta, rice or cereal, next to your mailbox prior to the time of regular mail delivery on May 8.  Food items should be in non-breakable containers, such as boxes and cans.  Local letter carriers will be collecting donations from homes across the city and delivering them to [Insert Local Food Bank].

“In these trying times it’s important for Americans to rally behind causes like the Letter Carriers Food Drive to help their neighbors struggling with hunger,” said Fredric V. Rolando, NALC president. “While we’re very proud of our success over the years in the battle against hunger, the fact remains that more Americans than ever are in need, which is why we remain committed to this drive.”

 

According to the U.S. Department of Agriculture’s annual study measuring food security in the United States, the number of Americans living in food insecure homes increased from 36.2 million in 2007, to 49.1 million in 2008. Perhaps most alarming, of this total, approximately one in four is a child (16.7 million).

The effects of the recession and unemployment rates are also having a dramatic impact on the agencies that help the hungry. In a recent survey conducted by Feeding America, the nation’s leading domestic-hunger-relief organization, its 203 food bank members consistently reported increased demand for emergency food assistance, ranging from five to 150 percent. Today, food banks are struggling to meet the surging needs of their clients. 

GETTING INVOLVED

Campbell, a long time supporter of the letter carriers' drive, will kick off the effort with a donation of one million pounds of product to Feeding America. The company also sponsors, along with the U.S. Postal Service, a reminder postcard being mailed to more than 120 million homes the week of the drive. 

“Our corporate mission is to nourish people's lives everywhere, every day,” said Douglas R. Conant, Campbell’s President and CEO. “Campbell’s ongoing commitment to the Letter Carriers’ food drive allows our company to make a meaningful contribution toward the critical issue of hunger that is impacting more and more Americans daily. The power of this program is when millions of Americans have the opportunity to provide a food donation that will then be used to help a neighbor in need in their community.” 

For more information about the annual Stamp Out Hunger! effort in [Insert City], ask your letter carrier, contact your local post office, visit either www.helpstampouthunger.com or www.facebook.com/StampOutHunger, or follow the drive at www.twitter.com/StampOutHunger.

# # #

Food Drive Article

Click on the link below to download a newspaper article about the Stamp Out Hunger! food drive which can be shared with local newspapers.

 

To download, please click here.

Premium Items

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Partner Databases

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Key Contacts

Stamp Out Hunger! Media Relations Team


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Free Downloadable Items

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Customizable Media Alert

[INSERT LOGO(S) HERE]

 

*MEDIA ALERT * MEDIA ALERT * MEDIA ALERT * MEDIA ALERT*

[Insert City] LETTER CARRIERS TEAM UP WITH
CAMPBELL SOUP COMPANY TO STAMP OUT HUNGER!
Nation’s Largest Single-Day Food Drive Expected to Surpass One
Billion Pounds of
Donations This Year While Helping an
Increasing Number of Americans at Risk of Hunger

 

WHAT:

On Saturday, May 8, [Insert City] letter carriers will again help Stamp Out Hunger! across America with your help in order to provide assistance to the nearly 50 million Americans struggling with hunger.  The Stamp Out Hunger! effort is the nation's largest single-day food drive, and is aiming to break one billion pounds of food collected since its inception in 1993.  Last year, letter carriers across the country collected a record total of more than 73.4 million pounds of food, but with hunger striking many needy Americans recently – including working families, children and the elderly – help is needed now more than ever before.

 

Supporting the drive this year are Campbell Soup Company, the U.S. Postal Service, Feeding America, Valpak, the National Rural Letter Carriers’ Association, the AFL-CIO and United Way Worldwide.

 

To help Stamp Out Hunger! in [Insert City] this year, simply leave a sturdy bag containing non-perishable foods, such as canned soup, canned vegetables, pasta, rice or cereal next to your mailbox prior to the time of regular mail delivery on May 8.  The local letter carriers will then collect donations from homes across the city and deliver them to [Insert Local Food Bank].

 

WHY:

According to the U.S. Department of Agriculture’s annual study measuring food security in the United States, the number of Americans living in food insecure homes increased from 36.2 million in 2007 to 49.1 million in 2008. Perhaps most alarming, of this total, approximately one in four is a child (16.7 million).

 

WHEN:

Saturday, May 8
Along postal routes in [Insert City]



[Stamp Out Hunger! Kick-Off Event] (If applicable)
[Insert Address]
[Time]

 

CONTACT:  [INSERT CONTACT HERE]
[XXX XXX-XXX]
[E MAIL ADDRESS]

 

###

Timeline

New food drive timeline coming soon.
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Talking Points/Q&A

Stamp Out Hunger! 2010
Customizable Talking Points and Q&A

On Saturday, May 8th, you can help [Insert City]'s letter carriers Stamp Out Hunger! to provide assistance to the nearly 50 million Americans who struggle with hunger.

 

 

Now in its 18th year, the Stamp Out Hunger! effort is the nation's largest single-day food drive, aiming to break one billion pounds of food donated  since its inception in 1993.

 

 

Nearly 50 million Americans are struggling with hunger today. According to the U.S. Department of Agriculture, approximately one in every four of these Americans is a child.

 

 

Campbell, a long time supporter of Stamp Out Hunger!, will kick off the effort with a donation of one million pounds of product to Feeding America.

 

 

Program Specific Questions

What is Stamp Out Hunger!?
Stamp Out Hunger! is the nation's largest single-day food drive and is run by the National Association of Letter Carriers.  Since 1993, the nation's letter carriers have collected food donations from generous Americans, like those in [Insert City], every second Saturday of May and delivered them to food banks and pantries in their local communities.  Now in its 18th year, the drive is aiming to break one billion pounds of food total collected for the needy.

 

How can people participate in the food drive?
On Saturday, May 8th, simply leave a sturdy bag containing non-perishable foods, like canned soup, canned vegetables, pasta, rice or cereal, next to your mailbox before the time of regular mail delivery. [Insert City] letter carriers will then collect the donations and deliver them to food banks and pantries in the local community. Make sure that food items are in non-breakable containers, such as boxes and cans. 

 

Does every city participate?
More than 10,000 local cities and towns across all 50 states and U.S. jurisdictions, including [Insert City], participate in Stamp Out Hunger!

 

How serious of a problem is hunger in America?
According to the U.S. Department of Agriculture’s annual study measuring food security in the United States, the number of Americans living in food insecure homes increased from 36.2 million in 2007 to 49.1 million in 2008. Perhaps most alarming, of this total, approximately one in four is a child (16.7 million). Food banks need to be replenished constantly, especially in the summer months when supplies are often low.  The Stamp Out Hunger! effort comes at a perfect time to make sure that food banks are continually stocked.

 

What prompted the letter carriers to start this program?
Most of the nation's letter carriers see how hunger affects the communities that they live and work in every day.  The members of the National Association of Letter Carriers felt that the Stamp Out Hunger! program was a way for them to have an impact on the fight against hunger.

 

Who decides where the donations are distributed?
On the local level, the food drive is executed by branches of the National Association of Letter Carriers.  These local branches work closely with hunger relief agencies such as [Insert Local Food Bank Partner] to make sure that the food that is donated benefits the local area.

 

I don't have a mailbox.  How can I make a donation?
Some people that don't have a mailbox can leave it on the porch.  Also, a number of metropolitan post offices across the country have special collection boxes at their offices.  We recommend contacting your local post office to find out how you can help!


Where can I find out more about the Stamp Out Hunger! food drive?
Just ask your letter carrier, contact your local post office, visit either www.helpstampouthunger.com or www.facebook.com/StampOutHunger, or follow the drive at www.twitter.com/StampOutHunger to learn more about this important initiative.

 

Customizable Fact Sheet

STAMP OUT HUNGER! 2010
Food Drive Fact Sheet

 

On Saturday, May 8, [Insert City] letter carriers will collect food donations in order to provide assistance to the rapidly increasing number of Americans who are struggling with hunger during the National Association of Letter Carriers’ (NALC) 18th Annual Stamp Out Hunger! food drive.

 

Beyond the Call of Duty...

The Face of Hunger…

 

You Can Help...

_________• Canned soup
_________• Canned meats and fish
_________• Canned juices
_________• Canned vegetables and fruits
_________• Boxed goods (such as cereal)
_________• Pasta and rice



# # #

On Saturday, May 8, the National Association of Letter Carriers (NALC) will again Stamp Out Hunger! across America with support from Campbell Soup Company, the U.S. Postal Service, Feeding America, Valpak, the National Rural Letter Carriers’ Association, the AFL-CIO and United Way Worldwide in order to provide assistance to the rapidly increasing number of Americans who are struggling with hunger.

 

Now in its 18th year, the Stamp Out Hunger! effort is the nation’s largest single-day food drive.  In 2010, we hope to exceed last year’s record setting total of 73.4 million pounds of food donated, as well as surpass one billion pounds of food collected over the 18-year history of the drive.

 

Despite the generosity of millions of Americans who have supported the food drive, the need for food assistance has never been greater. According to the U.S. Department of Agriculture’s annual study measuring food security in the United States, the number of Americans living in food insecure homes increased from 36.2 million in 2007 to 49.1 million in 2008, with approximately one in every four food insecure Americans being a child (16.7 million).

 

Spreading the word about the drive, your efforts and hard work locally are a critical component of this drive’s success, and we have made doing so more interactive and easy through the use of our media kit and premiums found on this Web site.

 

Please feel free to contact our media relations team with any questions about the materials or premiums.

 

Thank you for your continued support; we look forward to this year being the best one yet!

 

Fredric V. Rolando

President, National Association of Letter Carriers

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Media Section

The media section contains a "how to" kit for promoting the Stamp Out Hunger! effort in your local area. It includes the following materials:

 

  • Media 101 - An overview of how and why to successfully implement media relations activities by using the materials on this site to support and promote the Stamp Out Hunger! food drive locally
  • Sample Timeline - A step-by-step outline of how to coordinate and promote the Stamp Out Hunger! effort to the media in your local area
  • Talking Points/Q & A - Talking points that can be customized to help your interaction with the media
  • Press materials - "Cookie cutter" press materials which can be customized by market to be distributed to local media
  • TV PSA Footage - Downloadable video footage that can be distributed to PSA directors at TV stations to encourage local residents to participate in drive (note: can be used at any point leading up to the drive)
  • Radio PSA - Downloadable audio footage that can be distributed to PSA directors at radio stations to encourage local residents to participate in drive (note: can be used at any point leading up to the drive)
  • B-Roll Footage - Downloadable video footage that can be distributed to the media before drive (note: should be used one to two weeks before Saturday, May 8)
  •  

    Please feel free to contact our media relations team with any questions about the materials.

    Press Materials

    [INSERT LOGO(S) HERE]

    Contact: [INSERT CONTACT HERE]
    [XXX XXX-XXX]
    [E MAIL ADDRESS]

     

    [INSERT CITY] LETTER CARRIERS TO HELP
    STAMP OUT HUNGER! ON MAY 8
    Nation’s Largest One-Day Food Drive Helps The
    Increasing Number of Americans Struggling with Hunger

     

    [INSERT CITY, ST] (MONTH XX, 2010) – On Saturday, May 8, [Insert City] letter carriers will again help Stamp Out Hunger! ™ across America with your help in order to provide assistance to the rapidly increasing number of Americans who are struggling with hunger.  


    Now in its 18th year, the Stamp Out Hunger! effort is the nation’s largest single-day food drive.  In 2010, drive organizers hope to exceed last year’s record-setting total of 73.4 million pounds of donated food, as well as surpass one billion pounds of food collected over the history of the drive.

    Supporting the drive again this year are Campbell Soup Company, the U.S. Postal Service, Feeding America, Valpak, the National Rural Letter Carriers’ Association, the AFL-CIO and United Way of America.

    To help Stamp Out Hunger! in [Insert City] this year, simply leave a sturdy bag containing non-perishable foods, like canned soup, canned vegetables, pasta, rice or cereal, next to your mailbox prior to the time of regular mail delivery on May 8.  Food items should be in non-breakable containers, such as boxes and cans.  Local letter carriers will be collecting donations from homes across the city and delivering them to [Insert Local Food Bank].

    “In these trying times it’s important for Americans to rally behind causes like the Letter Carriers Food Drive to help their neighbors struggling with hunger,” said Fredric V. Rolando, NALC president. “While we’re very proud of our success over the years in the battle against hunger, the fact remains that more Americans than ever are in need, which is why we remain committed to this drive.”


    According to the U.S. Department of Agriculture’s annual study measuring food security in the United States, the number of Americans living in food insecure homes increased from 36.2 million in 2007, to 49.1 million in 2008. Perhaps most alarming, of this total, approximately one in four is a child (16.7 million).

    The effects of the recession and unemployment rates are also having a dramatic impact on the agencies that help the hungry. In a recent survey conducted by Feeding America, the nation’s leading domestic-hunger-relief organization, its 203 food bank members consistently reported increased demand for emergency food assistance, ranging from five to 150 percent. Today, food banks are struggling to meet the surging needs of their clients. 


    GETTING INVOLVED

    Campbell, a long time supporter of the letter carriers' drive, will kick off the effort with a donation of one million pounds of product to Feeding America. The company also sponsors, along with the U.S. Postal Service, a reminder postcard being mailed to more than 120 million homes the week of the drive. 

    “Our corporate mission is to nourish people's lives everywhere, every day,” said Douglas R. Conant, Campbell’s President and CEO. “Campbell’s ongoing commitment to the Letter Carriers’ food drive allows our company to make a meaningful contribution toward the critical issue of hunger that is impacting more and more Americans daily. The power of this program is when millions of Americans have the opportunity to provide a food donation that will then be used to help a neighbor in need in their community.” 

    For more information about the annual Stamp Out Hunger! effort in [Insert City], ask your letter carrier, contact your local post office, visit either www.helpstampouthunger.com or www.facebook.com/StampOutHunger, or follow the drive at www.twitter.com/StampOutHunger.

    # # #

    TV PSA

    Public Service Announcement

    PSA for Air through Saturday, May 8, 2010

    PLEASE FORWARD TO PSA DIRECTORS

    David Arquette and Nation’s Letter Carriers Team Up

    to Urge Americans to Stamp Out Hunger!

     

    On Saturday, May 8, 2010, the National Association of Letter Carriers will do their part to Stamp Out Hunger! across America.  Now in its 18th year, the Stamp Out Hunger! effort is the nation's largest single-day food drive.  In 2010, drive organizers hope to exceed last year’s record-setting total of 73.4 million pounds of donated food, as well as surpass one billion pounds of food collected over the history of the drive.

     

    To help Stamp Out Hunger! this year, simply leave a sturdy bag containing non-perishable foods, such as canned soup, canned vegetables, pasta, rice or cereal next to your mailbox prior to the time of regular mail delivery on Saturday, May 8.  Food items should be in non-breakable containers, such as boxes and cans.  The nation’s 230,000 letter carriers will then collect the donations as they deliver the mail and take them to food banks and other hunger relief organizations in more than 10,000 local communities.

     

    Supporting the Letter Carriers in their effort to Stamp Out Hunger! this year is actor and Feeding America Entertainment Council Chairman David Arquette. He is appearing in a public service announcement alongside individuals from all walks of life which emphasizes how the demand for food assistance has never been greater and how easy it is anyone to participate in the drive to help their neighbors in need.

     

    For more information on the 2010 Stamp Out Hunger! food drive and to view a video preview, visit www.stampouthunger.info

    To download a broadcast quality video of the PSA:

    www.stampouthunger.info or www.usngondemand.net

    PLEASE CALL AKA MEDIA INC. FOR MORE INFORMATION

    HARD COPIES OF PSA AVAILABLE UPON REQUEST 800.996.9432

     

    Premium Section

    To help promote the Stamp Out Hunger! drive in your area and generate additional awareness, we are offering a variety of branded campaign materials available for fulfillment, as well as free downloadable promotional materials.

     

    Please check the premium and free download tabs to view the items available. If you have any questions, feel free to contact our media relations team.

    SOH Contacts

    There are several contacts who can further assist your efforts promoting the Stamp Out Hunger! food drive locally.

     

    Click on the "Partner Database" tab to the left to find out who else in your area is participating in the drive so you can start working together, or click on the "Key Contacts" tab to send questions to various participating partners.

     

    GET CONNECTED

    To help spread the word you can join us on  Facebook or follow us on Twitter.


    Also, to be kept up to date on the latest news regarding the Stamp Out Hunger! food drive via e-mail, simply click here and send us your contact information.


    It’s easy to get involved so make sure to let your friends know too!

    Radio PSA

    To download copies of the Stamp Out Hunger! radio PSAs featuring David Arquette and Courteney Cox, please click on the tabs to the left and save the files to your computer.

    If you have problems downloading the files, please e-mail the Media Relations Team.

    B-Roll Footage

    http://www.redwoodeditor.com/content/Campbells/stamp_out_hunger_partner_2010/psa/b-roll_sohPARTNER.swf

    Digital Media Resources

    To help spread the word about the Stamp Out Hunger! food drive virally we encourage you to leverage the variety of resources we have created this year, including:

     

     

     

     

    To download a flyer which can be printed and used to promote the text campaign please click here.
     

     

    Additional information and tips for leveraging the Facebook page, Twitter handle and SMS text message reminder program can be found in the downloadable “Media 101” document available in the tab above.

     

    If you have any questions about these resources please contact the media relations team.

    David Arquette (:30)

    Listen to David Arquette's 30 Sec. PSA  |  Download PSA

    Food Drive Participants

    SOn Saturday, May 8, 2010, the National Association of Letter Carriers will again help Stamp Out Hunger! across America, but they won’t be doing it alone. 

     

    Now in its 18th year, the Stamp Out Hunger! effort is the nation's largest single-day food drive, with letter carriers having collected more than 982 million pounds of food from postal customers since its inception. Supporting the drive again this year are Campbell Soup Company, the U.S. Postal Service, Feeding America, Valpak, the National Rural Letter Carriers' Association, the AFL-CIO and United Way of America.

     

    Below is an overview of each group’s involvement in the drive.

     

    National Association of Letter Carriers

    The National Association of Letter Carriers (NALC) is a union of city delivery letter carriers working for the United States Postal Service. The organization espoused four objectives: Fraternity, Fidelity, Benevolence and Unity. The Stamp Out Hunger! food drive is the outgrowth of a tradition of community service exhibited repeatedly by members of the letter carriers union over the years. As part of the drive, the nation's 230,000 letter carriers collect donations from homes across the country and deliver them to hunger relief organizations in more than 10,000 local communities.

     

    For more information visit http://www.nalc.org/commun/foodrive/index.html.

     

    Campbell Soup Company     

    Campbell Soup Company is the world's leader of making and marketing soup. Their mission is to make the world’s most extraordinary food company by nourishing people's lives everywhere, everyday. Campbell’s has been the principal corporate sponsor for the Stamp Out Hunger! food drive since 1997. As part of its annual co-sponsorship, the company helps print millions of reminder postcards for delivery the day before the drive and has played a significant role in alerting the general public about the drive through a public service announcement, web sites and other promotions. In addition, as part of its ongoing support for the drive, each year Campbell donates one million pounds of food to food banks across the country.

     

    For more information visit www.campbellsoupcompany.com.

     

    United States Postal Service

    The United States Postal Service (USPS) is an independent establishment of the Executive Branch of the United States Government. They deliver hundreds of millions of messages each day to more than 141 million homes and businesses. The USPS has several outreach programs, including the Stamp Out Hunger! food drive, which seek to help and engage Americans across the nation. As part of its support of the drive, the USPS provides promotional materials to remind citizens to leave food by their mailboxes before the Stamp Out Hunger! food drive.  

     

    For more information visit www.usps.com.

    Feeding America

    Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief charity, our network members supply food to more than 25 million Americans each year, including 9 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 63,000 agencies that address hunger in all of its forms. Feeding America is based in Chicago.

    For more information visit http://www.feedingamerica.org

     

    Valpak Direct Marketing Systems

    Valpak Direct Marketing Systems Inc., is proud to again support Stamp Out Hunger! and the letter carriers who provide on-time delivery of more than 500 million blue Valpak envelopes each year. Valpak will generate awareness for the drive as over 44 million Valpak envelopes featuring ‘Stamp Out Hunger’ will be arriving in homes 4/8/09-5/8/09. Valpak will also have inserts within select envelopes whereby local businesses can help promote the drive by placing their support message on the Stamp Out Hunger! template. Local offices will seek out food retailers willing to promote offers most applicable to the campaign and other businesses who wish to support the efforts of the NALC and subsidize the cost of the insert. Valpak also promotes Stamp Out Hunger! on its consumer savings website, Valpak.com which features savings offers in many categories including grocery, dining and entertainment.

     

    For more information, visit www.valpak.com.

     

    AFL-CIO

    The American Federation of Labor-Congress of Industrial Organizations (AFL-CIO) is a voluntary federation of 55 national and international labor unions with more than 10.5 million members. AFL-CIO and its affiliate unions have been the single most effective force in America for enabling working people to build better lives and futures for their families. The AFL-CIO plans an active campaign of support for the Stamp Out Hunger! food drive, working with field staff, state federations and central labor councils to coordinate support for local NALC branches.

     

    For more information, visit www.aflcio.org.

     

    United Way Worldwide   

    The United Way is a national network of more than 1,300 locally governed organizations that work to create lasting positive changes in communities and in people's lives. Their mission is to improve lives by mobilizing the caring power of communities. The United Way identifies the underlying causes of the most significant local issues, develops strategies and pulls together financial and human resources to address them. Local United Ways support the Stamp Out Hunger! food drive by informing local agencies about the drive and making suggestions how they can help spread the word and assist the effort. They also include information about the food drive in local newsletters and publications, rally United Way staff and volunteers to support the drive, and assist NALC branches in publicizing the drive in local media to ensure maximum coverage and citizen participation.

     

    For more information, visit www.national.unitedway.org.

     

    National Rural Letter Carriers’ Association

    Coming soon.

     

    For more information, visit www.nrlca.org.

    D. Arquette and C. Cox (:60)

    David Arquette and Courteney Cox (60 Sec.)  |  Download PSA

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